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Airbnb
Germany
‘Experience nature, nearby'
(Natur erleben. In der Nähe)
Inspiring German Gen Z to re-discover the nature on their doorstep through domestic holidays with Airbnb.
"Airbnb's most hyper-localised campaign they've created."
4 regional campaigns, producing over 10,000 location-specific social edits and 2 TVC's covering all corners of Germany.
National TV (2)
Kaub, Rheinhessen, DE
National TV (1)
Simonswald, The Black Forest, DE
Lead Creative & Editor: Selina Smyllie
Photographers: Max Virgili, Julian Mährlein
Videographer: Luma von Perfall
Creative Agency: AKQA
Music: 'Check in' Fio
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