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Creative Direction, Events & PR
Proactive projects for Skiwear start up
The Summer Ski Club - Regent St Event
Disrupting the retail calendar with a skiwear pop-up in summer on Regent Street. An event sponsored by the mountains, with Swiss ski resort LAAX partnering with small women's skiwear start up 'Sloobie'. The event celebrated the opening of the SOOO Store - the UK's first female-focused sports store Regent Street.
Mannequins replaced with real Sloobie models, the event stopped passerby in their tracks, alongside an inspiring talk from 'Sally Orange OBE'.
Sloobie X Flexjet -
St Moritz 40th Snow Polo World Cup
Collaborated with private aviation company Flexjet for the 40th Annual St. Moritz Snow Polo, creating bespoke skiwear base layers for the Flexjet team and exclusive gifts for their clients during the event.
Luxe Magazine
Creative Direction for Sloobie's 2025 Winter campaign.
Shown in Luxe Magazine.
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